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Web Survey Bibliography

Title Virtual panels add real insight for marketers
Author Maddox, K.
Source Advertising Age, 69, 26, pp. 34-35
Year 1998
Database ProQuest
Access date 22.07.2004
Abstract Many market researchers, such as Greenfield Online and Harris Black International, believe that the Internet can replace the visceral experience of face-to-face focus groups, but they acknowledge that online research has its limitations. Others that are moving aggressively into online market research, such as Digital Marketing Services, are avoiding online focus groups. Rex Briggs, VP-interactive at MBinteractive, says that seeing how people are interacting is a critical part of the focus-group process. But marketers that have used online focus groups, and market researchers conducting them, say benefits far outweigh limitations.
Access/Direct link ProQuest (abstract)
Year of publication1998
Bibliographic typeMagazine article
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Web survey bibliography - Marketing/business (336)

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